This project is a fictional example of how HAY could provide their customers with an environmentally friendly alternative to buying new furniture and throwing out their old furniture. Only 10% of furniture is recycled so we designed an app to rent designer furniture, which makes it easy to stay up to date with the latest trends in interior design. The app includes an AR component which makes it possible to preview the future in your own home before you order it.

Prior to the launch of the app we planned a two-part outdoor campaign. The first purely to inform and gain attention, while the second served as a follow-up that actively advertised the app.